For the 2020 season, Scottish Ballet presented three iconic yet very different productions – Swan Lake, The Scandal at Mayerling and The Nutcracker. My challenge was to create a campaign that highlighted the unique qualities of each production, whilst remaining true to Scottish Ballet's overarching brand.
I created this short promo to tease the upcoming year on Scottish Ballet's social channels
Each production had its own personality within the brand. David Dawson's Swan Lake is stripped-down, sleek and stylish – a classic retold for a new generation.
A true story of death, desire and destruction, The Scandal at Mayerling sweeps us on an emotional rollercoaster through the Hapsburg court of the late 19th century.
The Nutcracker is a magical family adventure. Costumes plucked from the most gorgeous chocolate box and a story lifted straight from the pages of a classic fairy tale.
Original photography by Nicola Selby.
Art direction and compositing by Eve McConnacchie
Art direction and compositing by Eve McConnacchie
Production photographs by Andy Ross.
Photo shoot behind the scenes photographs by Drew Forsyth.
Photo shoot behind the scenes photographs by Drew Forsyth.
