As Scottish Ballet's Brand Creative Lead, I am responsible for brand creative direction, incorporating print, digital, film and motion activations, art direction and photography, campaigns, production creative and social.
Photographer Stewart Byden.
Scottish Ballet Brand guidelines.
Photographer Graham Wylie.
Swan Lake Programme. Design by Rachele Dunn.
In 2022 we worked with Substrakt to revamp the Scottish Ballet website.
Photographer Stewart Byden.
A Streetcar Named Desire, souvenir programme. Design by Rachele Dunn.
Scottish Ballet's Friends sub-brand. Photography by Mihaela Bodlivic.
A 2017 rebrand with design studio Fabrique moved Scottish Ballet away from a production-centred approach, giving the company a cohesive overarching identity designed to increase brand recognition in the mind of audiences.
Since then I have overseen the implementation and growth of the identity; adapting, refining and building on the core elements to create the living brand of Scottish Ballet.
A Streetcar Named Desire. Photographer Gavin Smart.
Swan Lake. Photographer Gavin Smart.
Cinders! Photographer Gavin Smart.
