As in-house Brand Creative Lead, I am responsible for the creative direction of Scottish Ballet's distinctive identity; incorporating brand activations such as film and motion, art direction, photography, campaigns, production creative and social.
The 2017 rebrand with design studio Fabrique moved Scottish Ballet away from a production-centred approach, giving the company a cohesive overarching identity designed to increase brand recognition in the mind of audiences.
Since then I have overseen the implementation and growth of the identity; adapting, refining and building on the core elements to create the living brand of Scottish Ballet.
