In spring 2014 Scottish Ballet performed Romeo & Juliet, a powerful contemporary retelling of Shakespeare’s masterpiece. This unique version was created for Scottish Ballet in 2008 and has since gained status as one of the Company’s most iconic works.
I particularly look forward to creating the poster for each new production as it will dictate the look and feel of each campaign. For Romeo & Juliet, I was inspired by the wedding night scene. The image is simple yet impactful — designed to convey the dark grandeur of the production, and to focus on the love story without sentimentality.
The production wordmark was inspired by the vintage newspapers used as back-projections throughout the production.
I particularly look forward to creating the poster for each new production as it will dictate the look and feel of each campaign. For Romeo & Juliet, I was inspired by the wedding night scene. The image is simple yet impactful — designed to convey the dark grandeur of the production, and to focus on the love story without sentimentality.
The production wordmark was inspired by the vintage newspapers used as back-projections throughout the production.
![](https://cdn.myportfolio.com/b1c4df7b611b567760d2070a2b1960ba/1a7429b296f7c7a48c34df88_rw_1920.jpg?h=1571a0eeef7e86459c8d093545d68afd)
Photography by David Eustace.
![](https://cdn.myportfolio.com/b1c4df7b611b567760d2070a2b1960ba/da5dcb1bde8b68e28079f8b6_rw_1920.jpg?h=3e930a4061d7cb39cc8985526c8e5fca)
Like the production logo, the souvenir programme was influenced by vintage newspapers.
![](https://cdn.myportfolio.com/b1c4df7b611b567760d2070a2b1960ba/3d3b9f03001564a4fd3e5202_rw_1920.jpg?h=8cedaeb593fc5a4a53fc23a3af5778d6)
![](https://cdn.myportfolio.com/b1c4df7b611b567760d2070a2b1960ba/fb9ab5ffdd8c490284bf4f54_rw_1920.jpg?h=b395f9b45262621a7e54bd49454f40e6)
The cover features the title treatment reversed out of glossy Spot UV varnish.
![](https://cdn.myportfolio.com/b1c4df7b611b567760d2070a2b1960ba/715b3e402867d3157d15f641_rw_1920.jpg?h=2840febd1c7281f86850bd82599c60b8)
![](https://cdn.myportfolio.com/b1c4df7b611b567760d2070a2b1960ba/ed66197ab45462106eca8fbc_rw_1920.jpg?h=a298bae0481c48a5ea3b352dddb198ea)
![](https://cdn.myportfolio.com/b1c4df7b611b567760d2070a2b1960ba/3249fe5c8ffbe88e58aa9d4c_rw_1920.jpg?h=907dbe2234739ddf8d7c8da7e0eb5ca0)
![](https://cdn.myportfolio.com/b1c4df7b611b567760d2070a2b1960ba/444aacdc9a370e713d27ac93_rw_1920.jpg?h=755fab1274cc4c03b0d00e49057552c9)
![](https://cdn.myportfolio.com/b1c4df7b611b567760d2070a2b1960ba/88ffc2ba3951799d26b71309_rw_1920.jpg?h=d182f7f94724ad615da8997e208d4705)
![](https://cdn.myportfolio.com/b1c4df7b611b567760d2070a2b1960ba/f8d85a58ba7eb57b82b0fad2_rw_1920.jpg?h=83e20d045da48748f7820194278f1929)
![](https://cdn.myportfolio.com/b1c4df7b611b567760d2070a2b1960ba/ee2445ed45bafdb593f88fbd_rw_1920.jpg?h=da9ef05cb86c0db7a3a3895c658f854d)
![](https://cdn.myportfolio.com/b1c4df7b611b567760d2070a2b1960ba/051d98845836a3f79298e86f_rw_1920.jpg?h=5c5852690848d53163f841ecf5f4fbef)
![](https://cdn.myportfolio.com/b1c4df7b611b567760d2070a2b1960ba/ed729352aab83bc4cd5fb53b_rw_1920.jpg?h=293ae94bccfcde6ec718b44170d2077f)
![](https://cdn.myportfolio.com/b1c4df7b611b567760d2070a2b1960ba/c281c2fd7dd15be29d84c2b5_rw_1920.jpg?h=5697bf912f55d4cb3e54a2c4626e659b)
Scottish Ballet is always working to attract new audiences. The Team Capulet vs Team Montague campaign was designed to engage younger audiences. We were being a bit tongue-in-cheek with this one, but it worked!
![](https://cdn.myportfolio.com/b1c4df7b611b567760d2070a2b1960ba/aa7e046d5aa5fd7e9a820578_rw_1920.jpg?h=1282e885bdcee80cba898337d2404851)