Often nicknamed 'Trainspotting: the ballet', Highland Fling is Matthew Bourne's modern reworking of the classic ballet La Sylphide. The ballet follows the adventures of James, whose addiction to excess finds him in the company of a gothic fairy who leads him on a downward spiral into a weird and wonderful world far from the realities of life on the mean streets of Glasgow. With this campaign I aimed to capture the fantastical story in one iconic, slightly tongue-in-cheek image, and pay homage to the punk sensibilities that pervade this production.
Set in nineties Glasgow, the show has been unofficially dubbed 'Trainspotting: the Ballet'. Accordingly in the programme design I wanted it to be a bit chaotic and a little bit grungey. Tartan is used heavily (somewhat ironically) throughout the production designs and I've incorporated it, as well as graffiti taken from the actual set, in a series of illustrations. I included splashes of neon Pantone to give the whole layout a modern edge.
A fluorescent pantone is used throughout the programme.
Grunge-inspired layout.
Full page illustrations mark the start of each new section. These illustrations were created using elements from the production — a tartan motif and graffiti lifted from the actual set.
