Client: Scottish Ballet

In the 65th anniversary year of Tennessee Williams’ Pulitzer Prize-winning play, Scottish Ballet presented a new take on A Streetcar Named Desire, collaborating with theatre and film director Nancy Meckler and international choreographer Annabelle Lopez Ochoa to create a powerful infusion of drama and dance.
Campaign Artwork
The Streetcar Logo.
Animated Streetcar logo.
Light bulbs are suspended from the roof, constantly shifting throughout the performance. This inspired the hanging light bulb motif used throughout the programme.
Matt laminate cover with spot UV highlighting the title treatment.
For the programme layout, I took inspiration from the vibrant, slightly haphazard, vintage street signage of New Orleans and the innovative work of set designer Niki Turner; various scenes are created using a grid of constantly shifting lightbulbs suspended from the ceiling, this inspired the lightbulb motif used throughout the programme.
The headlines are a twist on vintage American street signage.
This is a ten minute documentary on the making of Streetcar, featuring interviews with dancers, director Nancy Meckler and choreographer Annabelle Lopez Ochoa. This was screened as part of a special programme at the Glasgow Film Theatre.
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