Client: Scottish Ballet
In the 65th anniversary year of Tennessee Williams’ Pulitzer Prize-winning play, Scottish Ballet presented a new take on A Streetcar Named Desire, collaborating with theatre and film director Nancy Meckler and international choreographer Annabelle Lopez Ochoa to create a powerful infusion of drama and dance.
In the 65th anniversary year of Tennessee Williams’ Pulitzer Prize-winning play, Scottish Ballet presented a new take on A Streetcar Named Desire, collaborating with theatre and film director Nancy Meckler and international choreographer Annabelle Lopez Ochoa to create a powerful infusion of drama and dance.
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Campaign Artwork
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The Streetcar Logo.
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Light bulbs are suspended from the roof, constantly shifting throughout the performance. This inspired the hanging light bulb motif used throughout the programme.
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Matt laminate cover with spot UV highlighting the title treatment.
For the programme layout, I took inspiration from the vibrant, slightly haphazard, vintage street signage of New Orleans and the innovative work of set designer Niki Turner; various scenes are created using a grid of constantly shifting lightbulbs suspended from the ceiling, this inspired the lightbulb motif used throughout the programme.
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The headlines are a twist on vintage American street signage.
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This is a ten minute documentary on the making of Streetcar, featuring interviews with dancers, director Nancy Meckler and choreographer Annabelle Lopez Ochoa. This was screened as part of a special programme at the Glasgow Film Theatre.