Swan Lake Campaign

Marketing materials for Scottish Ballet's stripped-back contemporary version of Swan Lake.

In spring 2016 Scottish Ballet premiered a contemporary re-imagining of Swan Lake by award-winning choreographer David Dawson. The marketing campaign I produced was designed to complement the stripped-back beauty of this groundbreaking production. 

World-renowned photographer David Eustace was commissioned to create these beautiful long-exposure photographs of dancer Sophie Martin. I did post-production clean up and colour on these images and then designed the accompanying production brand.
Photos by David Eustace.
(Left) The campaign image and logo. 
(Right) A Valentines Day promotion.
Each Scottish Ballet production requires a unique programme, designed to compliment the production. I kept this one contemporary, minimal and monochromatic.
In addition I shot and edited two short films; a trailer and a documentary examining choreographer David Dawson's creative process.

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