Autumn 2014 (The Crucible) Campaign

Client: Scottish Ballet

Scottish Ballet's Autumn Season 2014 saw two iconic texts brought to life through dance: The Crucible, choreographed by Helen Pickett and based on Arthur Miller’s 1953 play; and Ten Poems, choreographed by Christopher Bruce and set to a recording of Dylan Thomas poems read by actor Richard Burton.

The concept behind the marketing campaign was 'words in motion'. In response, I produced campaign artwork showing a couple in a maelstrom of fluttering paper, an animated teaser trailer and a short behind-the-scenes documentary.
The main campaign image.
Because both productions were UK premieres, there was no footage from which to make a trailer; so the task for this teaser was to bring the concept to life using only the poster imagery.
A behind the scenes Making Of documentary.

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